Social channel: what each field is for
This page lists every field of the form for a social channel, in the order the form shows them, what each field takes and what it is for. A field marked as mandatory is needed before the entry can go live; every other field is optional, and a field you leave empty is simply not shown on the page. You can save a draft at any time and come back to it.
The entry
Every form asks for these two first.
The name the entry is listed under in the guide.
The main picture of the entry.
Brand Identity
Your primary logo — ideally a transparent PNG or SVG on no background.
A wide banner image shown across the top of your profile.
SEO
The summary shown beneath your page title in Google search results. Keep it under ~155 characters or it gets cut off — write one clear, inviting sentence and put the most important words first.
Social Media Channel Details
The name of the channel.
The subjects this channel covers — what its content is about.
The main creator behind this channel.
The other people behind the channel, one row for each person.
The name of the person.
A short blurb introducing the channel and what it covers.
The full story of the channel — what it covers, its format, tone, and what makes it worth following.
The channel's primary language.
The platforms the channel is on, one row for each platform.
The platform.
The web address of the channel on that platform.
The username or handle on that platform.