Spirit: what each field is for
This page lists every field of the form for a spirit, in the order the form shows them, what each field takes and what it is for. A field marked as mandatory is needed before the entry can go live; every other field is optional, and a field you leave empty is simply not shown on the page. You can save a draft at any time and come back to it.
The entry
Every form asks for these two first.
The name the entry is listed under in the guide.
The main picture of the entry.
SEO
The summary shown beneath your page title in Google search results. Keep it under ~155 characters or it gets cut off — write one clear, inviting sentence and put the most important words first.
Product Media Assets
Upload product images in order of importance
The primary product shot — bottle or can on a clean background.
Straight-on photo of the front label.
The back label — ingredients, ABV, production and legal info. Keep text readable.
Lifestyle shots — poured, served, paired, or styled.
Gift boxes, cases, tins, or premium packaging.
Shelf Life & Storage
How long it keeps, where to store it, and the temperature range. Add more rows for conditions that differ.
How long the drink or preparation keeps and how it is stored.
How long it keeps.
The unit the shelf life is given in.
What it is stored in.
Where it is stored.
The conditions of the storage place.
The lowest temperature it is stored at.
The highest temperature it is stored at.
The scale both temperatures are given in.
Aging and Maturation Information
Detailed information about the aging process and storage conditions
General description of the overall aging process
Main container type used for aging
Add detailed aging steps. Leave empty if no detailed steps available.
How long this step lasts. The unit comes next.
The unit the time is given in.
What the product ages in during this step.
The conditions of the place it ages in during this step.
The kind of place it ages in.
The lowest temperature during this step, in degrees Celsius.
The highest temperature during this step, in degrees Celsius.
The average humidity during this step, in percent.
ABV when entering cask
ABV after aging
Annual evaporation rate
How this influences flavor, color, or character
Any special techniques: solera system details, rotation schedules, unique processes, etc.
The whole aging time in days. It is added up from the aging steps each time the entry is saved.
Calculated automatically from aging steps
Product Awards & Recognition
Add awards and recognitions received
The awards this product has won, one row for each award.
The competition that gave the award, picked from the guide's list.
The category the product won in.
The medal or place the product received.
The year the award was given.
The score the product received, when the competition gives one.
The scale the score is given on.
Link to official results or announcement
What kind of page shows the award.
Use this when the competition or the award is not in the lists above, so it can be added.
The name of the competition.
The category the product won in.
The year the award was given.
The logo of the competition, if you have it.
The web address of the competition.
General Product Details
Official product name as it appears on the label or packaging.
Short badge text for special designations (e.g., 'Limited Edition', 'Award Winner', 'New Arrival', 'Staff Pick'
Primary beverage category (e.g., Wine, Beer, Spirits). This determines how the product is classified on the site.
Specific product subcategories or ingredient types for better classification and filtering.
The name of the producer.
The opening text shown at the top of the product page.
Complete product story — taste profile, production methods, history, awards, and what makes it distinctive.
The ABV range this product falls into.
Exact alcohol by volume percentage as listed on the label (e.g., 13.5, 40, 5.2). Enter numbers only.
The product line or tier this bottling belongs to.
The vintage year or production year. Important for wines, aged spirits, and vintage releases.
Where this product is made – select country, region, or specific appellation. Helps users discover products from specific areas.
Current availability: In Stock, Limited Availability, Seasonal, Discontinued, Pre-Order, etc.
Select all applicable certifications: Organic, Biodynamic, Vegan, Kosher, Fair Trade, etc. Multiple selections allowed.
The most common bottle, can, or container size this product is typically sold in (e.g., 750ml bottle, 330ml can).
Add alternative sizes or special formats available for this product (e.g., magnums, mini bottles, variety packs, gift sets).
Web pages that show or sell this product, one row for each link.
What kind of page the link leads to.
The web address of the page.
Shopinfo
Direct link to purchase this product from the producer's official online shop or e-commerce site.
Add online and physical retailers where users can purchase this product. Include retailer type, name, and product page URL.
Select the category of retailer (e.g., Amazon, Specialty Wine Shop, Supermarket Chain).
Direct link to this specific product on the retailer's website.
Specific retailer name (e.g., Total Wine & More, Waitrose, Binny's Beverage Depot).
Serving Recommendations
Select the ideal glassware type for serving this beverage to enhance aroma, flavor, and presentation.
The temperature range the product is best served at.
How much time needed to prepare this product for optimal serving (e.g., 'Ready to drink now', '1 hour to chill').
How this product is typically enjoyed: Neat, On the rocks, With water, In cocktails, etc.
Whether this product benefits from decanting or needs time to breathe before serving. Important for wines and some spirits.
How long the product can be kept while it improves or holds its quality.
Optional: Leave empty if not available.
Insights & Frequently Asked Questions
Add insights and FAQs relevant to this content
Questions readers ask about this drink, each with an answer.
A question from the guide's list. If yours is not there, switch on Add Custom Questions.
Switch on to write a question that is not in the list.
The question, in your own words.
The answer, in a few sentences.
Beverage Attributes
The sensory side of the drink: colour, aroma, taste, finish, texture and food pairing. Fill in what you can.
A Word that refine how the colour looks.
The main colour of the drink. This is what people filter by, so keep it to the core colour.
The dominant flavour characteristics of the drink.
The mouthfeel and texture of the drink.
What the drink smells like before the first sip.
Optional: Describe the initial flavor experience when first tasting.
The core flavours on the palate while drinking.
Optional: Detailed description of the main flavor profile while the beverage is in your mouth.
How the flavour evolves and fades after swallowing.
Optional: Describe how the finish evolves and how long it lasts.
Foods that pair well with this drink.
Rate the drink's characteristics on a scale to build its profile chart. Add a row per attribute and set its intensity.
A taste or character of the drink that goes on its profile chart.
How strongly the drink shows that attribute.